Terms of Service

Last updated: 12 August 2026

These Terms of Service ("Terms") set out the agreement between Aero Acquisition ("we", "us", "our") and you, the client ("you", "your"), for our lead-generation service. By engaging our service, you agree to these Terms.

1. Definitions

Service — the lead-generation service described in section 2.
Ad Account — the Facebook / Meta advertising account used to run your campaigns.
Ad Spend — the money paid to Meta to run the adverts, charged directly to your payment card (see section 4).
Lead — the contact details of a prospective customer generated through your campaign and delivered to you.
Cost Per Lead — the fixed price you pay us for each Lead, agreed in writing before your campaign begins.

2. Our Service

We provide a done-for-you lead-generation service for roofing businesses. This includes:

Setting up and configuring your Facebook / Meta Ad Account and advertising campaigns;
Creating and launching adverts designed to attract homeowners who need roofing work;
Managing and monitoring your campaigns on an ongoing basis, including reviewing which adverts are performing well and which are not, and adjusting them to improve results;
Working to generate as many qualified Leads as reasonably possible within your agreed daily advertising budget;
Delivering those Leads to you promptly so you can follow them up.

We manage your campaigns actively and continuously. However, references to "24/7" management describe our ongoing monitoring and optimisation of live campaigns; they do not mean a member of staff is available at every moment of the day.

3. Leads and pricing

You pay us a fixed Cost Per Lead for each Lead we deliver. This price is agreed with you in writing before your campaign begins and will not change during a billing period without your prior agreement.

Each Lead is exclusive to you — we do not share, resell or supply the same Lead to any other business. A Lead is billable once its contact details have been delivered to you, regardless of whether you are able to reach the person or whether the enquiry results in a booked job (see section 7).

4. Advertising costs (paid to Meta directly)

Your Ad Spend is separate from our Cost Per Lead fees and is paid by you directly to Meta, not to us. To run your campaigns:

Your own payment card is added to the Ad Account, and Meta charges that card directly for the cost of running the adverts;
Each campaign runs to an agreed daily advertising budget — a maximum amount to be spent on adverts per day — which is set with you in advance;
You are responsible for keeping a valid payment card on the Ad Account and for the Ad Spend charged to it by Meta;
We do not mark up, handle or take payment for your Ad Spend; we only charge you the agreed Cost Per Lead.

You can change or pause your daily advertising budget by agreement with us. Please note that reducing your daily budget will usually reduce the number of Leads generated.

5. Billing and payment

We invoice you for Leads on a 14-day billing cycle. Every 14 days we issue an invoice for all Leads delivered to you during that period, calculated as the number of Leads multiplied by your agreed Cost Per Lead.

Invoices are payable within 7 days of the invoice date, unless we have agreed otherwise in writing.
Ad Spend is not included on our invoices — it is charged separately by Meta to your card (see section 4).
If an invoice remains unpaid after its due date, we may pause or suspend your campaign and the delivery of further Leads until payment is received.

6. Your responsibilities

To get the best results and to allow us to provide the Service, you agree to:

Provide the access we reasonably need to the Ad Account and any related business pages or assets;
Keep a valid payment card on the Ad Account to cover Ad Spend;
Follow up with Leads promptly (we strongly recommend contacting each Lead as quickly as possible);
Only carry out roofing work you are competent, qualified and insured to perform;
Comply with all laws that apply to your business and your dealings with customers.

7. No guarantee of results

We work hard to generate as many quality Leads as possible, but we cannot and do not guarantee a specific number of Leads, the availability or intentions of any individual who enquires, or that any Lead will result in a booked or completed job. The number and cost of Leads can be affected by factors outside our control, including your daily budget, your location, seasonality, competition and Meta's advertising platform.

8. No long-term contract and cancellation

There is no long-term contract. Either party may end the arrangement by giving the other reasonable notice in writing. On cancellation, you remain responsible for (a) any Cost Per Lead fees for Leads already delivered up to the date your campaign stops, and (b) any Ad Spend already charged to your card by Meta.

9. Refunds

Because Leads are delivered in real time and are exclusive to you, Cost Per Lead fees for validly delivered Leads are non-refundable, except where a Lead is clearly invalid (for example, an obviously fake or duplicate submission). If you believe a Lead is invalid, let us know within 7 days of delivery and we will review it in good faith.

10. Third-party platforms

Our Service relies on Facebook / Meta. Your use of the Ad Account is also subject to Meta's own terms and advertising policies, which are outside our control. We are not responsible for the acts, decisions, charges, outages or policy changes of Meta or any other third-party platform.

11. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law. Subject to that, we are not liable for any loss of profit, loss of business or indirect or consequential loss, and our total liability to you in connection with the Service is limited to the total Cost Per Lead fees you have paid us in the 3 months before the event giving rise to the claim.

12. Data protection

We handle personal information in line with our Privacy Policy. You agree to handle the personal details of any Lead lawfully and only for the purpose of following up their enquiry.

13. Changes to these Terms

We may update these Terms from time to time. When we do, we will change the "Last updated" date at the top of this page. Continuing to use the Service after a change means you accept the updated Terms.

14. Governing law

These Terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Contact

Questions about these Terms? Contact us at info@aeroacquisition.com.